Zelnick: GTA 6's Marketing Won't Look Anything Like GTA V's, and It Won't Need Much Network TV

Zelnick: GTA 6's Marketing Won't Look Anything Like GTA V's, and It Won't Need Much Network TVHours before Take-Two's Q4 FY26 earnings call, Strauss Zelnick told GamesIndustry.biz that GTA 6's marketing will be 'significant' and 'broad based', but very deliberately not built around the network-TV ad-buys that defined the GTA V rollout in 2013. Here's what he actually said, what it means, and what it suggests about when the campaign starts. ABy Adi - NewswireLead writer, NewswirePhoto: